(If you’re looking for a full-color video, maybe you should try cartoon animation, instead!). It’s not about making a full-color video, it’s more about accentuating key parts of your message with the use of color. You can also include some color in your whiteboard drawing animation – you get extra points if you use your brand colors, of course!ĭon’t get crazy, though. This will make your audience feel identified with your message! Think about including characters that look and behave like your target audience (which can be done by modeling them after your buyer personas). Always Customize Your Hand Drawing Video!Įven though it’s important to keep the whiteboard drawing animation triad (white background, black interconnected drawings, and the drawing hand), you can always customize your video’s colors and style, so it fits more with your brand. It will make your video much more memorable!Īppeal to your audience’s emotions to generate identification. This could be done, for example, by adding elements to your story that connects your audience to things of their past (references to classic movies, or music, or whatever your target audience is interested in!). Storytelling is powerful, so take advantage of this tool to use your audience’s emotion in your favor. If your video is simple to understand, it can be whatever you want it to be! So, you could make a hand drawing video that’s informative, but also happy, light, funny or nostalgic, empathetic or emotional. Of course, you already know that! But the greatest part of it, is that because of its simplicity, you can also add emotional cues without overwhelming your audience! One of the great things about whiteboard presentations is that they’ve got the possibility to deliver a complex message in a simple way. So, for this particular style of video, the best thing to do is to use interconnected drawings instead of individual ones! 2.3. Why? Because they’re watching how the story is being drawn (in ‘real-time’, or at least, synchronized with the narration), so there’s a spark of interest in your viewers that will only create excitement and anticipation for what comes next. Remember to Use Interconnected Whiteboard DrawingsĪ high-quality video made with whiteboard drawing animation will keep your audience wondering what comes next, at every moment. If you have no hand, it’s not you’ve got no whiteboard drawing video.Ģ.2. So don’t forget any of them! And please, don’t forget the drawing hand: it’s what’s ties it all together – the point of a whiteboard presentation is that there is an ‘artist’ drawing the story as it unfolds. Those are the basic characteristics of this kind of video: it’s what gives it a recognizable style, and even though you’re allowed to add some personal details (we’ll talk about that in a minute), you should really try to keep things traditional. The Hand Drawing Video Triad: White Background, a Continuous Black Drawing, and a Drawing Hand!Īs you’ve seen in all of these videos, there are three things that are essential in whiteboard animation: a white background (posing for the whiteboard itself), a black continuous line, and a drawing hand. So, if you want to create one of these videos to include in your marketing strategy, let’s take a quick look at their basic elements! 2.1. There are a couple of elements that are essential in order to make a whiteboard presentation that works correctly.
#Drawit video how to#
How to Make Whiteboard Drawing Videos for Your Business It’s a digital hand drawing video, which is a growing trend: not only because it looks nicer and of higher-quality, but also because it’s very difficult and expensive to create a traditional whiteboard presentation (and it’s also very hard to correct any mistakes on it after it’s recorded!).Ģ. We created this video for McKesson, which is one of the most important companies in the world – it ranks #5 in the Fortune 500 rank. Yes, it’s a little bit narcissistic to start with one of our own videos, right? 😉 But don’t worry, to be fair, we truly believe that this is one of the best whiteboard presentations out there. Let’s wrap it up! The Best Hand Drawing Videos Out There 1. Why Make Your Whiteboard Presentation with Yum Yum Videos?Ĥ. How to Make Whiteboard Drawing Videos for Your Business?ģ. Today, we want to share with you this treasure: five of the best whiteboard animated videos, so you can get inspired to make your own! Let’s get to it! Content:ġ. And that’s why we love it so much! This style is one of our favorite ones to make, because it’s fun and look great – but also because it’s very effective for educational purposes. Whiteboard drawing animation has the power to make any topic really interesting.
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